CLEVER.

The Clever system by Solution SCA generates daily impression reports through the Immensus CMS platform, tracking the number of shoppers exposed to each campaign, time spent in specific store zones, and behavior by time of day, age, and gender. Unlike fixed in-store screens that estimate reach by foot traffic near a single location, cart media delivers verifiable impressions across the shopper’s entire journey. Campaign performance can be correlated with basket-level data through the retailer’s own POS system, enabling the same closed-loop measurement increasingly demanded from digital retail media.

A single standard power socket per store. The Clever system operates on the JOS principle, Just One Socket, which means no technical agreements with building management, no wiring modifications, and no months-long installation process. Each cart handle is replaced individually in approximately one minute. The devices are battery-powered and wireless, with a charge lasting approximately 2 weeks under typical retail conditions. Solution SCA handles hardware, software, and ongoing service.

Full smart cart systems require replacing the entire cart, a capital-intensive investment involving new hardware, charging infrastructure, software integration, and staff retraining. Clever replaces only the handle. The existing cart fleet stays in place. This makes deployment practical for any size of retail chain without capital expenditure, while still delivering personalized, location-aware advertising across the entire shopping journey. The Clever system focuses specifically on in-store media delivery rather than checkout or payment functions.

Yes. The Immensus CMS platform delivers content wirelessly to individual cart screens based on the shopper’s real-time location within the store, a different message in the snack aisle than in the dairy section. Campaigns can be scheduled by specific day and hour, not just by date range. Content updates reach devices within minutes of being published. This gives brands the same daypart optimization and zone-level targeting precision available in digital media, applied at the moment of purchase decision in a physical store.

Active deployments include SPAR Market Puch-Urstein and Eurospar Innsbruck in Austria, where Solution SCA collaborated with the University of Innsbruck on in-store media effectiveness research, two retail locations in the Stockholm region of Sweden including Barkarby with 225 active units, E.Leclerc in Radom (Poland), and E.Leclerc in Andorra. Solution SCA is a strategic partner of POS Media Poland, the European leader in shopper marketing, connecting the Clever network to an established pan-European retail media distribution infrastructure.

Yes. Solution SCA received FCC certification (ID: 2BADWONETOONE) for the United States and ISED certification (ID: 313230OTO024) for Canada in 2024. The company exhibited at the National Retail Federation Big Show in New York in January 2025. North American retail chains interested in deploying the Clever smart cart display system can contact Solution SCA directly at office@solutionsca.pl.